About us

Why Vanilla Flame?

The name “Vanilla Flame” came from our passion for plain, easy-to-understand language. What’s simpler than vanilla? Think of vanilla ice-cream, or a vanilla cake, plain and unadorned. We associate the word “flame” with light, illumination and warmth. And that led us to “Vanilla Flame”. Plain, simple communication that’s easy to understand.

What we do

Our passion is not simply in plain language writing – it’s in training, educating and making people feel as strongly about plain communication as we do. Plain language communicates what you want to say clearly. It helps your audience understand what you’re saying. And it makes good business sense.

Who we are

Vanilla Flame is owned and managed by Julia Janssens and Deborah Torrington. Our offices are in Cape Town, South Africa.

Julia is a highly qualified EFL (English as a Foreign Language) teacher, with 15 years’ experience in teaching English as a second language in many countries abroad. Julia has an English degree from Rhodes University, an RSA Certificate TEFL and a Licentiate Diploma TESOL from Trinity College, London. She’s also a registered Assessor for Services SETA. More recently, Julia has been involved in business writing training for various organisations.

Deborah has over 20 years’ experience working as a communication and marketing consultant and copywriter in various sectors, including financial services, IT and education. She specialises in taking complicated information and turn it into clear, simple communication. Deborah has a B.Journalism and Media Studies degree from Rhodes University.

How to contact us

Vanilla Flame, for English communication, plain and simple. If you’d like more information about our services, give us a ring on +27 21 689-7279 or email info@vanillaflame.co.za.