Why do you need to do a communication audit?
You may need to do a communication audit if you want:
- Customers to respond better to your communication
- To be consistent across your different communication channels (e.g. website, brochures, social media)
- To have a consistent brand voice
- To comply with the Consumer Protection Act
A communication audit will help improve your communication to customers
A communication audit looks at the following:
- The channels you’re using to speak to your customers (e.g. website, social media, emails, brochures, newsletters, letters etc.)
- The information your customers need and the channels you should be using to deliver your messages
- Is the language clear and concise?
- Is your message easy to understand?
- Are your words free of jargon, buzzwords and other unnecessary fillers?
- Is your communication correct in terms of grammar, spelling and punctuation?
- Is the language consistent across documents?
- Do you have the same style across different media?
- Is the layout of your documents consistent, and in line with your company’s brand?
- Is it easy to find your way around your website?
- Has your website been written properly for online marketing?
- Do you have guidelines for things like email signatures?
A communication audit will give you easy-to-follow steps to improve your communication
We’ll suggest changes and improvements to your communication. This may include:
- A style guide so that all your communication is correct, consistent and has a uniform look that’s in line with your brand
- Easy-to-follow reference guides on writing emails, reports, minutes and other documents
- A content strategy for your website and social media
- Rewriting your website
- Rewriting or editing your marketing material (e.g. brochures, letters, emails etc.)